The Blatteis Group - Direct Marketing Programs, Database and Web Integration Consultants.

Tomorrow's market leaders will be those who move decisively today into the still uncharted territory of Internet-era relationship marketing. With the Blatteis Group on your team, you work with the only alliance of specialists in the new direct marketing technology with proven, Fortune 500 track records. You get the industry's expertise in all the core competencies you need:

- direct & email marketing services
- 1:1 relationship marketing
- CRM strategy development
- customer & staff training and eLearning

- marketing database development
- data-driven web development
- multidimensional reporting and analysis
- business process realignment

STRATEGIC PARTNERS

Direct marketing, CRM and
1:1 integration strategy

Fully integrated marketing programs for the Web

Developing and implementing Effective internet marketing strategies

A “Blended Learning” production studio for learning products.

Multidimensional marketing, reporting &
analysis development
e-Business Integrator
for B2B applications,
CRM & exchanges

Database marketing
applications development

Full service list brokerage
and list management

Direct marketing programs
and creative direction

APPLAUD STUDIOS A “Blended Learning” production studio for learning products.

Applaud Studios is a “Blended Learning” production studio, based in Silicon Valley helping to build inviting and productive learning products for the Enterprise with pricing models that are in step with today’s economy. Applaud Studios’ custom learning solutions provide an enhanced user experience to your customers, employees, vendors and partners -- delivering a fast and consistent education about key technology, products, services, processes and tools that are vital to the success of the company.

Their proprietary methodology "A2Z"(tm) utilizes online & instructor-led training for a unique follow up retention and assurance program called Applaud Now. Applaud Now provides a program to measure, track and reward the enterprise student's integration of knowledge into the work environment yielding visible results. They call this the assimilation factor.

They believe that the top tier of Global 2000 enterprise clients have already invested in the big-price tag eLearning solutions and now need to update their programs with custom training & courseware such as Applaud Studios custom eLearning solutions provide. With the economic turndown and less business travel since 9/11, the small-to-medium enterprise (SMEs) sector is also looking for less expensive ways to train employees and educate customers. The typical providers' price tags have been too rich for their pocketbooks.

Their promise is delivered in less time, and substantially less cost, than most custom eLearning solutions.

BLATTEIS COMMUNICATIONS Direct marketing, CRM and 1:1 integration strategy

As the founder and owner of the Blatteis Group, Blatteis Communications brings a unifying database marketing orientation to all Blatteis Group projects. Our business focus allows us to play an active role in defining and documenting your customer experience business requirements from a marketing perspective. It lets us direct our technology partners such that a customer-centered, direct response and database marketing viewpoint guides all aspects of our solutions development, especially for Internet and CRM projects. We leverage 20 years experience in creating effective, measurable, direct response strategies and programs in all interactive media: Web sites, mail, email, and telemarketing, to identify and fill key gaps in the databases and systems that support CRM and Web marketing efforts. Our unique blend of back-end technology competence and proven marketing and business strategy skills assist clients in discerning the highest ROI priorities for marketing infrastructure enhancements and interactive direct response programs.

COMPREHENSIVE MARKETING INC. Database marketing applications

Comprehensive Marketing, Inc. (CMI) is a leader in database marketing applications development and technology consulting services. CMI offers Information Technology based business solutions for marketing and salesÛfrom analysis of existing systems, encompassing situation analysis, requirements planning and consulting services, to the design, development and implementation of customized software solutions. CMI provides a full range of data acquisition, data integration, client data access and data management services, utilized in the development of growth, customer retention, and customer acquisition initiatives. CMI capabilities include design, development, and implementation of data warehouses and data marts and extensive Oracle development experience, as well as Java and C++. CMI can provide Fortune 500 companies with fully outsourced applications or work in partnership with an IT organization to create an internal proprietary solution.

DIRECT!DIRECT! Direct marketing programs and creative direction

Direct!Direct! Inc. is a full-service direct response marketing agency offering planning and execution of results-oriented direct response creative, strategies and programs. Direct!Direct! services cover all phases of the direct marketing process including evaluation of direct opportunities, direct-based business planning, program planning and results analysis, test design, creative execution and fulfillment. Direct!Direct! has extensive experience with a wide range of direct response programs: direct sales including lead qualification, customer acquisition and retention, seminar marketing, product upgrades, new product launches, demand generation, channel building, fund raising/memberships and subscriptions. The Company focus is on high-yield programs using the most appropriate mix of direct response media including direct mail, telemarketing, email, direct response, print and the Internet. Direct!Direct! also offers NetLeads software, a Web based, closed-loop, lead capture, qualification and sales force distribution system.

E-STORM Fully integrated marketing programs for the Web

e-Storm specializes in developing fully integrated marketing programs for the Web. By focusing primarily on the Internet, they are able to provide up-to-the-minute, yet proven, expertise on the latest advances in Web marketing. Their services range from promotional campaign development, to internet advertising to sales lead generation. They help their clients increase traffic on their site, bring qualified leads into a sales organization, or actual sales into a company. Their consultants can help you in North America, Asia, or Europe. Their client list includes: Hewlett-Packard, Blaze Advisor, BlueStar Solutions, National University, ebates.com, GemStone Systems, Wells Fargo, and Sutter Home.

JPD ASSOCIATES - Developing and Implementing Effective Internet Marketing Strategies

JPD Associates employs a proven methodology to develop and implement effective Internet marketing strategies. Within the framework of this four-step model, email and Web marketing is integrated in both acquisition and retention campaigns to Attract, Engage, Retain and Transact with customers. Consulting services include search engine optimization, web site engagement strategies, email marketing best practices, marketing automation utilization and closed loop assessments. All engagements incorporate hands-on working sessions and knowledge transfer to upgrade client skill sets.

LEX SOFTWARE SYSTEMS INC. Multidimensional marketing, reporting & analysis

LEX Software Systems, Inc. is a leading solution provider of multidimensional marketing information systems. LEX's approach is specifically designed for maximum flexibility and business-focus in the analysis of customer relationship, response and ROI data. The LEX team of veteran marketing database developers has extensive hands-on experience creating multidimensional databases, multidimensional front-ends for relational SQL databases, and OLAP, ROLAP, MOLAP and RDBMS solutions for Fortune 500 clients. LEX is also renowned for leading edge user-interface designs and rapid prototyping, an excellent method for tightly defining business requirements.

NAME-FINDERS LISTS, INC Full service list brokerage and list management

Since 1981, Name-Finders Lists has been providing off-line and on-line direct marketers with a full range of list brokerage and list management services designed to help acquire new customers, generate more income, and reduce marketing costs. Our services include: mailing list research and brokerage, e-marketing media and services, mailing list management, computer bureau support service, campaign response analysis, and direct mail industry seminars.

SIERRA ATLANTIC e-Business Integrator for B2B Applications, CRM & Exchanges

Sierra Atlantic is the leading e-Business integrator, delivering Internet time-to-market next-generation solutions across enterprise supply and demand chains and CRM systems. Through trusted engineering partnerships with category-leaders such as Oracle, Agile, Siebel, Clarify, Broadbase and Nuance, Sierra Atlantic designs and develops breakthrough e-Business Frameworks that power integrate e-Business processes through the extended enterprise. Sierra Atlantic e-Services span solution strategy, architecture, implementation, and integration of category-leading Internet applications.

Founded in 1993, Sierra Atlantic is headquartered in Silicon Valley, with offices in Dallas, Chicago, New York, London, and Singapore. Sierra Atlantic leverages Sierra Optima Limited, its Hyderabad, India-based Global Development Center. Customers include the Fortune 1000 and emerging new-economy leaders, spanning high technology, communications, process, and financial services industries.

BLATTEIS COMMUNICATIONS TEAM

BEATRICE BLATTEIS / Owner, Senior Consultant
Beatrice Blatteis, a Relationship Marketing expert, provides services that support and enable 1-to-1 Marketing. Her strategies focus on the intersection of direct response marketing and the Internet. Beatrice entered the age of Web-influenced, closed-loop marketing with 15 years experience providing high technology and publishing companies with direct mail and other direct response marketing consulting services including: database marketing, Web promotions, lead management, telemarketing, magazine and catalog circulation promotion, and conference and seminar development. Beatrice promotes the dramatic competitive advantage unfolding for customer-centered marketers, powered by the Web, the Internet and emerging technologies. As founder of the Blatteis Group, Beatrice picked the "best-of-breed" partners who would help enable forward-looking companies to seize the opportunity afforded by these new developments.

Jim Coffis / Project Manager
Jim Coffis is a 20 year veteran of direct and database marketing, the last nine as a consultant. He has held various management positions in marketing, sales, customer service and operations. At Borland International he played a key role in the growth of the direct division to more than $60 million in sales serving as Director of Marketing Services, Database Manager and Marketing Operations Manager. He has expertise in a wide variety of direct marketing programs from traditional to highly innovative and integrated campaigns involving all forms of media. He is particularly adept at identifying business systems enhancements to improve customer relationships and increase returns on marketing investments.

Bob Matteo / Business Analyst
Bob Matteo is an expert in the application of customer and prospect databases to achieve marketing objectives. With 18 years of database marketing experience, he is proficient in nearly all aspects of the business, including marketing database needs assessments, business requirements, database design, data collection and hygiene, campaign management, reporting, vendor selection and project management. With the emergence of the Internet as a direct marketing medium, he has successfully applied his experience to the Marketing Automation arena for several clients. Bob has experience in the automotive, financial services, fundraising, high technology, insurance, telecommunications and travel industries.

For more information about Blatteis Group services, please contact us.
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